About us
ESOX LURES OÜ originated from a student company founded in 2017 and is a newly established Estonian company offering handcrafted fishing lures.
We specialize in producing high-quality and durable lures suitable for both amateur and professional anglers. Our wide selection of lures ensures that everyone can find the perfect product.
In our product range, you will find handcrafted and silver-plated fishing lures, designed and developed by a professional metal artist from Estonia, in collaboration with local fishermen. Each lure's pattern is hand-hammered individually. With a unique serial number, these lures make the perfect gift or collectible item. They are a symbol of craftsmanship and innovation, built to withstand the challenges of salmon and trout fishing.
Esox Lures is focused not only on creating new and unique fishing lures but also plans to introduce various blacksmithing, metalworking, and leatherworking products in the future. The company aims to diversify the range of fishing accessories by offering high-quality and creative solutions.
Joonatan Mäggi is a blacksmith and metal artist from Estonia. In 2022, Mäggi graduated from the Estonian Academy of Arts with a Bachelor's degree in jewelry and blacksmithing. Mäggi is passionate about horseback riding, playing the piano, and fishing, all of which he has integrated into his metalwork. His previous works include "Piiritletus" and "Kohtumine Bachiga."
Kristofer Nicolas Ild is a specialist in media and communication. As a co-founder of Esox Lures OÜ, he manages the company's communication and accounting and offers valuable advice when needed. www.allotria.ee
“Piiritletus”
Author Joonatan Mäggi: «Reins are a very powerful symbol for me. A symbol of limitation, confinement, and subjugation. Throughout history, humans have sought to impose their will on nature, animals, nations—even other people.»
«The finish of the piece emphasizes the age-old desire for domination and restriction—on every scale. Both among humans and in their interactions with animals. The horse has been by humanity’s side for millennia and has contributed significantly to the great developments of civilizations. Through transportation, agriculture, and much more.»
“Kohtumine Bachiga”
Author Joonatan Mäggi: «The sculpture reflects my long-standing fascination with Bach's music, which I have intertwined with my deep passion for glowing iron. The piece encapsulates the melody of the first two measures of the second movement of the organ sonata BWV 528. Through this sculpture, I have created a new musical language using iron. The work is composed of 19 iron bars.»
The piece weighs approximately 353 kg, with a total length of 27.94 meters.
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