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Estonian Handcrafted Fishing Lures Since 2017

Fisherman rowing a boat
Where Art Meets Angling ExcellenceEach Esox Lure is a masterpiece of Estonian metalwork, handcrafted by Academy-trained artist Joonatan Mäggi. Our silver-plated brass lures feature hand-struck patterns that mimic natural armor shimmer, creating both functional fishing tools and collectible art pieces. From the legendary Vello series inspired by local Estonian fishing tradition to our premium Lucius collection, every lure comes with a numbered certificate of authenticity.
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The Lucius CollectionFunctional Art for Elite Anglers
Our flagship Lucius lures combine ancient armor-inspired patterns with modern fishing science. Each 150mm lure is hand-struck line by line, creating unique light refraction patterns that trigger predatory instincts. Silver-electroplated brass construction ensures durability while maintaining the natural tarnish that gives each lure its distinctive character. Perfect for pike and zander fishing, these numbered collectibles represent the pinnacle of Estonian metalwork artistry.
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